[Part 2] I Told Blue Cross to Shove It
My new office space was pretty old and rundown. Located on the 3rd floor near the evacuation stairs wasn’t ideal but it’s all I could afford.
I stood there slowly looking around…the paint was chipping off the walls, and the carpet was worn out pretty badly. You could see the tread marks where thousands of feet have already walked before.
I sat there wondering, “What do I do now?”
Do I go crawling back to Blue Cross (and swallow my pride)?
I said, “NO.”
I was too stubborn, too proud, too naive, too determined.
…
The next few months were especially tough.
The phone didn’t ring much.
In 1999, if you weren’t on insurances (particularly BC) doctor’s didn’t want anything to do with you. So I didn’t even bother going door-to-door. There was no Google, no Facebook, and people hardly used email.
“How can I get patients?” I asked myself every minute of every day.
The little money I did have left was dwindling.
I was struggling…again.
I was hitting a brick wall.
…
One Friday night, I was mindlessly staring out my clinic window.
I could see the high school football game going on across the street.
I reflected on how great it was back then when my biggest worry was whether Marybeth liked me or not.
“Was I gonna fail again?” I thought to myself…
That’s when it hit me.
Like a bolt of lightning, it hit me.
I knew what I had to do!
In my next letter, I share the epiphany given to me that night … and how it thrust me down the road to Cash and OON success.
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-James
P.s. If you want to learn how to grow the cash side of your practice, click here.